The Single Ingredient Necessary for a High-Performing Team

Several years ago, Pepsico introduced a concept within its global company called “Performance with Purpose.” It was the brain-child of then CEO, Indra Nooyi. The shift was intended to meld the long-term success of the company and ingrain sustainability. Remember, Pepsico is a beverage company, and it was important for their brand to position themselves for sustainable water management.

In other words, integrating the company’s performance with a higher purpose made sense for their bottom line.

Flash forward years later, and I believe that we are approaching a tipping point and more business leaders are receiving the memo.

If you don’t know my background, I’ve been in a business for a long time. I started off as a sales clerk in a retail shoe store at the young age of 15. I worked my way up to becoming the most senior executive of two international shoe manufacturing companies. I then founded a nonprofit after the 2004 Indian Ocean tsunami and grew its budget in excess of $70 million (something only a small percentage of charities have done). I then went back into the for-profit world as an entrepreneur with several businesses and brands, including social enterprises.

Why do I highlight all of these experiences?

I do it so I can drive the point that I’ve been on the for-profit and nonprofit side of the business world and I understand that we’re at a time now where the models and the way we’ve operated in the past are no longer the paths for the future. I’ve said it in the nonprofit space, but for-profit businesses need to hear the same message.

Two motivating factors drive today’s teams, and I see it in my group:

  1. Performance
  2. Purpose

In the past, workers wanted to work for high-performing businesses, and it was all about the work, meaning profit and achievement. That’s not the case anymore. With my unique view, I’ve seen the shift happening toward team members wanting to achieve and work for a high-performing company, but one that is aware of its relationship with the community and possibly the broader world.Want to know the secret that I discovered long ago?

Purpose drives performance.

Not too long ago, in an article titled, “The Ultimate Purpose of Business Had Changed.”

“What is the purpose of business? The answer to that question has changed. For decades, most business leaders would say their corporate mission was to maximize profits for shareholders and owners. That was the primary success metric for businesses across the country. Today, the answer most commonly is that the ultimate purpose of a corporation is to serve society and to make the world a better place.

Just about everyone from Washington to Corporate America to Main Street is talking about Leading with Purpose.”

I couldn’t agree more, and if you’ve been in business long enough, you are aware that industry has fundamentally changed. Late in 2016, the Korn Ferry Institute completed a study, and it found that companies that integrated a higher purpose–meaningfully–into their business had annual growth rates that were nearly three times more than others in their sector.

The study also found that 90 percent of individuals who work in businesses that have a purpose at its core felt they were engaged in the work. In comparison, only 32 percent felt engagement in organizations that did not have a more significant meaning beyond profit.

As an entrepreneur, I’ve seen the bottom line impact on my businesses by combining performance and purpose. There’s a shift in the minds of the public (consumers and employees) that companies not only have to make money, but they have to be socially responsible with a more profound impact on society, and the thinking will only accelerate. If you’re looking for a key competitive advantage for your company in your sector, consider this formula.

Performance + Purpose = Profit

7 Important Functions Of Logistic Companies

Logistics is a systematic process where the goods are transferred from the place of production to the point of consumption. There are some listed functions that are the liability of a Logistic Company. These functions are very important as they make the storing or movement process timely and convenient.

Weighing the 7 Extensive Functions of Top Logistic Companies

Processing Of the Order

The initial and valuable function of these agencies is to generate the order asked by the clients. The orders are made on the basis of specifications asked by the customers like delivery payment, payment methods, product descriptions, time period and much more. The orders are received online and are alterable as per the customer’s desire. This function is utmost important for the organizations as they can easily ascertain the future requirements like the stocks to be consumed and much more.

Managing the Stocks

For any top logistic company, it is necessary to maintain the adequate amount of stock or goods in order to meet the shortage or contingencies. This particular function is a balance between the Customer’s demand and the availability of the stock. The certain costs are needed to be evaluated like carrying costs, inventory costs and much more.

Warehousing Service

A warehouse is a place or a building where the finished goods are stocked or retained until demanded by the customers for use. The various decisions regarding the no. of warehouses, their location, design, ownership, and layout are taken place.

Transport Facilities

The next function of these companies is to select the steady and reliable source of delivering the goods to end users duly. Decisions like mode of transportation and cost to be incurred are taken place. Other factors like nature of the goods are also measured and a suitable mode is then selected on the basis of urgency.

Handling Of Material or Product

The other function of these companies is to assure that the product to be delivered is safeguarded with proper protection in order to avoid the hazard. The decisions like automation of handling, the volume of material to be protected, the requirement of the speed for movement of goods and much more are taken place.


Another function of these agencies is to prepare a secured packaging of the material while dispatching it to the retailers or wholesalers. It is important to cover the commodities with a careful packaging so that they are not soiled.

Providing the Every Information throughout the Process

The logistic companies work with a mechanism of exchanging information throughout the process. From order processing to dispatching, they provide the very useful information to the various stakeholders through well devised IT tools and software.